Discountstore Zeeman at International Fashion Show

This week was the Amsterdam International Fashion Week, the AIFW. (Famous) Designers and fashionbrands showed their newest creations on the catwalk. Of course most of these clothing are insanely expensive, even though the designs sometimes look like..... 

This year, the AIFW had a new participant. A new brand FRANK wanted to show its clothing on the catwalk, so FRANK registered for it. FRANK made it through the strict selectionround and yesterday was the big day that FRANK could shine during the catwalkshow with its beautiful clothingcreations. The brand FRANK wanted to prove something and had an own vision: 'Looking good does not have to be expensive'.

But FRANK had a secret. Nobody knew that FRANKs clothing in reality belonged to the biggest Dutch discountstore Zeeman. So models were showing cheap tops of 6 euros and a dress of 14.99 euro on the catwalk, next to high-fashion expensive brands. At the end FRANK revealed its secret. The brand FRANK doesn't exist, the clothingdesigns are from Zeeman. A lot of fashionistas were shocked and surprised. Hah, how about that! An inexpensive dress can also look good.