We all know (or well, I hope so) that Hello Kitty isn't just a brainless, childish, careless Kitty. Now she has been selected to be a supporting character for a new project: Hellosmile. This project is 'to promote awareness and prevention of cervical cancer, an illness that continues to increase among young women.'
Recently Hello Kitty's father Sanrio teamed up with Japan Airlines (JAL) and TOKYO FM Broadcasting to beautify one of JAL’s Boeing 777-300 aircraft with the Hellosmile logo. 'It will be the world’s first aircraft specially-decorated to raise awareness for cervical cancer, and it will begin flying domestic routes from today.'
The logo really fits the campaign: a profile view of a mature Hello Kitty expressing the concept of looking towards a bright future. Of course Hello Kitty was present when the plane got introduced to the public. And of course, classy Kitty, dressed herself up perfectly. She left her childish outfit at home. As you can see she wore a beautiful warm white dress, with a pearl necklace and a bright orange flower brooch to make the outfit not too boring. Check out her matching handbag (it's the same color as her bow!). Anyway, ladies, she left a very important message on the website http://www.tfm.co.jp/hellosmile/english/. Please read it and spread the word.
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