Some sneakerbrands have interesting ways to promote their newest products. Some even give away a pair of newest sneakers for free. For example Reebok with the ZPump Fushion sneakers.
For free? Say what? Uhmm... well, of course you have to do something. Win the Subway Pump Battle of Reebok! A weird machine has been installed in a subway in South Korea. This machine targets two people randomely who are just sitting down at the station. Then all of a sudden the two targeted people have to compete with each other, by playing a game. The game involves hitting the buttons that lit up as fast as possible. The winner is rewarded with the pair of ZPump Fushion sneakers.
Funny game right? But the game also has a little purpose. 74% of Korean office workers admit to lack of exercise. So this game is a way of Reebok to inspire them to move more. Unfortunately, we don't have this machine in our little country. Hm, I would defintely work out with this machine by sitting at the station all day and night long... gimme those sneakers, Reebok!
Source: trendhunter
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