Nestle peelable ice cream

'Don't play with your food!' I think everybody have heard this once (or more) when we were younger.
But now Nestle came up with something, which allows you to play with your food, legally. It's a banana, made of ice cream.....and here comes the playing part: you can actually peel it, like a real banana!

The shell is made of some sort of jelly. And if you roll down the shell, a jummy ice cream appears.

Last year it was launched in Thailand as Eskimo Monkey (see video). Because of its success, Nestle also introduced it in Malaysia and the Philippines. According to Nestle's website it should also be available in Europe now, unfortunately I haven't seen it yet.